When starting a business, it is significant to give it a unique identity. The market provides an operating platform for all traders. They all target the same customers for profits. You’re likely to meet competitors selling either the same products or services. To prevent the loss of your loyal clients, ensure your business is different. It must possess a distinctive trademark.

Trademark as a business solution protect your brand from infringement.

So, What is a Trademark?

Trademark is a type of intellectual property that protects your business and grants one the right to prevent third parties from adopting similar logos. Your trademark is protected for as long as you utilize it. The more one uses the mark, the more secure they are from infringement.

A trademark is more than an identity, as it is also an asset for your business. Its value grows together with your business.

Many companies are reaping huge profits by franchising their trademark name. Some entrepreneurs pays for using their logo in marketing or selling their products or services.

table of content

Why you Need Expert Aid to Register a Trademark

Ways a Trademark Protects Businesses 

Why you Need Expert Aid to Register a Trademark

To register your trademark, opt for assistance from specialists such as Patent PC. The task isn’t a walk in the park. It has numerous technical processes that you must follow correctly to avoid delaying the registration process.

As professionals in this field, we have extensive knowledge regarding trademark and patent registrations. Our services are unavoidable because;

lighting bulb on the door
  • Our highly skilled team of professions guarantees impeccable service. We have carried out in-depth research on creating, filing, and protecting trademarks. We can manage any of these tasks timely. That allows us to offer convenience to entrepreneurs, which is crucial in building successful businesses.  
  • We also know the various statutory grounds that frustrate trademark application processes. This vital knowledge came to our attention via experience. With our support, your business can start using its unique brand name quickly. That will give you ample time to build the brand. 
  • A trademark ought to create a distinction between your business and its competitors. Hence, we not only search for identical trademarks. We go a step further to ensure the client’s brand remains unique. A distinctive trademark always attracts cunning individuals who might want to copy it.
  • While registering the trademark, we also highlight the operational areas after an intensive study of your business. That includes the countries and states it operates. That will hinder duplication or infringement of your trademark in those places. 

Ways a Trademark Protects Businesses

Trademarks provide an umbrella for business protection. It is risky to run a business without it. Remember, some competitors can go to any length to bring you down.

Trademarks are important because it allows businesses to distinguish their products from others in the marketplace. If a company has a trademark that they use on their packaging and promotional material, then consumers can be confident that the products are safe and of high quality. They will know that the product was made by the company who owns the trademark and not someone else.

Trademarks can also protect customers from fraudsters who try to sell fake products under a different name. If a customer sees an advertisement for an item but never heard of the brand before, then they may not know whether the advertised item is real or not until they go out and purchase it. By using trademarks, companies can ensure that their customers know exactly what they are buying when they purchase one of their products.

The use of a registered trademark can help protect businesses and brands as well as customers. A registered trademark gives the holder the right to use it in various forms such as logos, packaging and product names. These are the three most important aspects of a registered trademark.

The first aspect is the right to use it in various forms such as logos, packaging and product names. This is because trademarks protect the name of a business or product as well as its appearance. They also give businesses an exclusive right to use their brand on certain products or services.

The second aspect is that they give businesses an exclusive right to use their brand on certain products or services. A trademark gives you exclusive ownership over your brand name by making sure that nobody else can use it without your consent. By doing this, you can ensure that all future developments relating to your business will be based on the same name or logo.

The third aspect is that they make sure that nobody else can use your brand without your consent. This includes any third party who wants to produce products using your name or logo but do not have your permission to do so. If someone does not have permission from you then they cannot sell these products under any circumstances even if they own them.

Trademarks are critical for businesses because they help consumers recognize and choose particular brands over others. For example, if you own a shoe store in New York City and your competitor next door has the same name as yours (for example “Shoe Store”), chances are good that people will think of them both when they hear your name mentioned or see your sign in public spaces around town. Your potential customers may even assume that both stores sell the same shoes!

A registered trademark also helps prevent trademark dilution.

Under the Federal Trademark Dilution Act (“FTDA”), 15 USC 15 §1125, trademark dilution is “the lessening of the capacity of a famous mark to identify and distinguish goods or services, regardless of the presence or absence of

(1) competition between the owner of the famous mark and other parties, or

(2) likelihood of confusion, mistake, or deception.”

Thus, federal dilution law protects the identifying or distinguishing power of a trademark.

Listed below are ways trademarks safeguard businesses:

Asset Protection 

The most vital asset for businesses is their products. By trading with their commodity, businesses generate much-needed income. The protection of products is of utmost importance. Remember, competitors can use any strategy to either destroy or dilute a brand.

Some can attempt to use your logo or name to boost their sales, while others can sell low-quality products using the brand. The objective of this tactic is to cause your loyal customers to lose faith in your product.

If your trademark isn’t registered, you’ll lack legal ground to sue the perpetrators of such malicious schemes. Exceptional trademark lawyers can assist you in evading such mischievous plans. We will guide you in registering and protecting your trademark


A duly registered trademark is also intellectual property. As the owner, you can exploit it to get extra income. If your business has a vast market, it can create an opportunity for other entrepreneurs to use it.

If you choose to franchise your business, interested persons must pay an agreed license fee to use your trademark. We can facilitate plans to franchise your business. Our goal is to guide you in getting the right price for your trademark’s worth.

Trademark registration allows you to gain more from a business sale. That’s because buyers will be sure the business’ goodwill is protected. We effectively prevent other entrepreneurs from using your valuable brand name for free. That hinders you from exploitation by adding a reliable revenue stream. 

Trademark Infringement 

A trademark infringement is the unauthorized use of trademarks.

Some businesses, especially start-ups can promote their brands using the registered trademark of a thriving company. They use this tactic to increase their sales. While doing this, they endanger the reputation of the trademark’s owner.

We never take matters lightly when dealing with trademark infringers. Our specialists are always on the lookout to spot any business trying to infringe our client’s trademarks. After catching an infringer, we always impose a costly fine on him.

For more info on trademark, check out our trademark FAQs.