In recent years, there has been an increased emphasis on developing innovative medical devices specifically tailored for women’s health. From fertility trackers to wearable breast pumps and diagnostic tools for gynecological conditions, the sector has witnessed a surge in technological advancements. For startups venturing into this domain, protecting these innovations through strategic patenting is crucial. Here’s a deep dive into effective strategies to navigate the patenting landscape for medical devices in women’s health.


Recognizing the Unique Needs of Women’s Health

While reproductive health remains a significant focus, it's essential to recognize that women's health spans far beyond it. Consider devices that address osteoporosis, heart disease, and breast cancer, for instance. By understanding the full spectrum of women's health, startups can identify gaps in the market and develop innovations to fill them.

Beyond Reproductive Health

While reproductive health remains a significant focus, it’s essential to recognize that women’s health spans far beyond it. Consider devices that address osteoporosis, heart disease, and breast cancer, for instance. By understanding the full spectrum of women’s health, startups can identify gaps in the market and develop innovations to fill them.

Emphasizing Personalization

Every woman’s body is unique. Devices that offer personalized insights, adjustments, or treatments can be especially impactful. When patenting, emphasize the device’s capabilities to cater to individual needs, enhancing its uniqueness in the market.

Expanding the Horizon Beyond Reproductive Health

Yes, reproductive health is pivotal, but women’s health is a vast ocean, teeming with areas craving innovation. Conditions like autoimmune diseases, which disproportionately affect women, mental health nuances, and even the way heart attacks manifest differently in women, present ripe opportunities for groundbreaking devices. Look beyond the surface. By addressing these underserved areas, your patents won’t just be claims on paper; they’ll be beacons of hope for millions.

Personalization at the Core

Remember, if there’s one size that doesn’t fit all, it’s in healthcare. Women, with their diverse physiological changes across different life stages—adolescence, pregnancy, menopause—require solutions that adapt as they do.

Innovate devices that leverage technology for personalization—think AI-driven health monitors that adjust alerts based on a woman’s menstrual cycle or wearables that factor in hormonal fluctuations. In your patent applications, highlight this adaptability as a testament to the device’s innovation and user-centric design.

Incorporating User Experience into Device Design

The best medical device is the one that’s used—reliably and comfortably. Dive deep into understanding the day-to-day lives of women who will be using your device. Does it integrate seamlessly into their routine?

Is it discreet enough for conditions stigmatized or considered taboo? Designing with empathy means your device not only meets a medical need but does so with grace and understanding. When patenting, emphasize these design considerations. They are your competitive edge, showcasing how your device is not just innovative but also inclusive.

Tapping into Tech for Holistic Health Solutions

Women’s health isn’t just physical; it’s a complex interplay of mental, emotional, and social well-being. Leverage the latest in tech to offer holistic solutions.

hhImagine a fertility tracker that also serves as a portal for mental health resources or a wearable that detects stress triggers alongside physical health metrics. In your patent strategy, consider how each feature contributes to a holistic view of health, making your device indispensable.

Collaborating for Comprehensive Insights

No one understands women’s health better than women themselves. Engage with female healthcare professionals, researchers, and—most importantly—everyday women in your innovation process.

Their insights can reveal unmet needs, refine device functionality, and even open avenues for new patents. These collaborations enrich your innovation, ensuring it’s grounded in real-world applicability and resonates with the audience it intends to serve.

Navigating Regulatory Pathways with Precision

The path to patenting and bringing a medical device to market is intertwined with regulatory adherence. Women’s health devices, given their impact, are scrutinized through a rigorous lens.

Equip yourself with a deep understanding of these regulatory landscapes, not just to navigate compliance, but to innovate within its bounds. When your patent reflects a device designed with regulatory wisdom, it stands stronger against scrutiny and races ahead in the journey from conception to commercialization.

Prioritizing Device Safety and Efficacy

Clinical Trials and Testing

For any medical device, safety and efficacy are paramount. This is especially true for devices catering to women’s health. Ensure robust clinical trials and highlight the positive outcomes and unique testing methodologies in your patent applications.

Feedback and Iteration

Patient feedback can be invaluable. Consider pilot testing and iterative improvements based on user feedback. When patenting, such real-world testing can augment the perceived value and applicability of your device.

Navigating the Complexities of Women’s Health Regulations

Different jurisdictions may have specific standards and regulations for medical devices, especially when they pertain to women's health due to the sensitivity of the domain. Understanding these nuances and ensuring that the device meets all standards is essential before filing for a patent.

Regulatory Standards and Compliance

Different jurisdictions may have specific standards and regulations for medical devices, especially when they pertain to women’s health due to the sensitivity of the domain. Understanding these nuances and ensuring that the device meets all standards is essential before filing for a patent.

Ethical Considerations

When conducting clinical trials or gathering data from women, ensure that all procedures are ethically sound. Informed consent, privacy, and data protection should be top priorities. Ethical considerations can play a significant role in patent approvals, especially in regions with stringent health and safety regulations.

Decoding Regulatory Diversity

The first step in your regulatory voyage is understanding that there’s no one-size-fits-all approach. Regulations can vary significantly across jurisdictions, and what’s required in one country may be entirely different in another. This diversity extends to women’s health devices, where sensitivities and standards can differ markedly.

Dive deep into each market’s regulations, not just to comply but to understand the why behind each rule. This knowledge can inspire innovation, guiding you to develop devices that aren’t just compliant but are tailored to the specific needs and regulatory expectations of different regions.

Leveraging Regulatory Expertise

Don’t sail these waters alone. Collaborating with regulatory experts, particularly those with a focus on women’s health devices, can provide invaluable insights.

These professionals can help you interpret complex regulations, anticipate future changes, and strategize your patent and development process accordingly. Consider these experts as your navigators, guiding you through the regulatory seas and helping you avoid potential pitfalls.

Engaging Early with Regulatory Bodies

Early engagement with regulatory bodies can be a game-changer. This proactive approach allows you to gain direct feedback on your device, understanding any regulatory concerns that could impact your patent strategy or market entry.

Regulatory agencies often provide guidance for innovators, and tapping into these resources can streamline the approval process. Moreover, showing that you’re actively seeking regulatory input demonstrates your commitment to compliance and patient safety—a significant plus when navigating the approval maze.

Emphasizing Safety and Efficacy

In the realm of women’s health, the safety and efficacy of your device are paramount. Regulatory bodies scrutinize these aspects rigorously, given the potential impact on patients.

When preparing your patent applications and regulatory submissions, ensure that your documentation comprehensively covers clinical trials, safety analyses, and efficacy data. Highlighting how your device meets or exceeds regulatory standards for safety and efficacy not only bolsters your case for approval but also strengthens your patent’s standing.

Navigating Post-market Surveillance Requirements

Regulatory compliance doesn’t end at market entry. Post-market surveillance requirements, particularly for women’s health devices, demand ongoing vigilance. These regulations ensure that devices continue to perform safely and effectively once they’re in the hands of users. Incorporate a robust plan for post-market surveillance into your regulatory strategy.

This includes mechanisms for monitoring device performance, reporting adverse events, and implementing corrective actions if necessary. Addressing these requirements early on can facilitate smoother regulatory navigation and reinforce the credibility of your device and brand.

Incorporating Ethical Considerations

Women’s health devices often delve into areas of significant ethical sensitivity. Ensuring that your device development and clinical trials adhere to the highest ethical standards is not just a regulatory requirement; it’s a moral imperative.

This includes safeguarding patient privacy, ensuring informed consent, and respecting cultural sensitivities. In your regulatory strategy, explicitly address how your device and its development process meet these ethical considerations. Doing so can expedite regulatory approvals and enhance the societal acceptance of your innovation.

Focusing on Interdisciplinary Innovations

Integration of Technology

Many modern devices for women’s health integrate technologies like AI, IoT, and data analytics. For instance, a wearable might use AI to predict fertility windows. Such interdisciplinary innovations can offer multiple patenting opportunities, both for the device itself and the underlying technology.

Collaboration with Experts

Consider collaborating with experts from various fields – from gynecologists to data scientists. Such collaborations can lead to richer innovations and also pave the way for joint patents, expanding the device’s intellectual protection sphere.

Protecting Software and Data Elements

With the advent of digital health, many medical devices for women’s health incorporate software elements. Whether it’s an app interface for a fertility tracker or algorithmic analysis for a diagnostic device, these digital components are integral to the device's functioning and should be protected.

The Digital Dimension of Medical Devices

With the advent of digital health, many medical devices for women’s health incorporate software elements. Whether it’s an app interface for a fertility tracker or algorithmic analysis for a diagnostic device, these digital components are integral to the device’s functioning and should be protected.

Patenting Software Innovations

Software patents can be tricky due to their abstract nature and the various patenting regulations worldwide. However, by focusing on the tangible, innovative results achieved through the software (such as accurate predictions, enhanced user experience, or real-time feedback), one can frame the patent application effectively.

Addressing Data Privacy and Security

If your medical device collects, stores, or analyzes patient data, it’s essential to emphasize the security measures and data handling protocols in your patent application. Not only does this address potential regulatory concerns, but it also showcases the comprehensive nature of your innovation.

Emphasizing the Uniqueness of Software Solutions

When it comes to patenting software associated with medical devices, the key is to underscore the unique problem-solving aspects your software addresses, especially those tailored to women’s health.

This could involve innovative algorithms that predict health patterns or software that personalizes treatment plans based on user data. In your patent applications, focus on detailing the technical processes and the specific, tangible outcomes they achieve, demonstrating how they advance the state of the art in women’s health.

Integrating Data Privacy from the Ground Up

Data privacy and security are paramount, more so in healthcare, where sensitive health data is involved. Integrate robust data protection measures into your device’s design and operation, employing the latest encryption standards and access controls.

When documenting these features for your patent application, articulate how they enhance the overall utility and safety of the device, presenting them as integral, innovative components of your invention.

Navigating the Landscape of Software Patents

The landscape of software patents is fraught with challenges, given the abstract nature of software itself and varying legal standards worldwide.

To navigate this successfully, ensure your software innovations are framed within the context of their application in the device, highlighting how they contribute to a novel, non-obvious, and useful function. Consult with IP attorneys who specialize in software patents and stay abreast of evolving patent laws to adapt your strategies accordingly.

Leveraging Data for Continuous Improvement

In the digital age, data is a gold mine for continuous innovation. Show how your device not only collects and utilizes data securely but also how this data drives iterative improvements, personalization, and predictive analytics.

In your patent strategy, consider filing for additional patents as you develop new functionalities or enhancements based on data insights, thus expanding your IP portfolio and reinforcing the proprietary nature of your solution.

Addressing the Challenges of Open Source

Many digital health innovations incorporate open-source components due to their versatility and the collaborative innovation they enable. If your device uses open-source software, navigate this carefully.

Ensure compliance with open-source licenses and delineate the proprietary components of your software clearly. In patent applications, articulate how your unique contributions build upon open-source foundations to create new, patentable innovations that offer specific benefits in women’s health.

Showcasing Interoperability as an Innovation

As healthcare ecosystems become increasingly interconnected, the ability of your device to securely exchange data with other systems can be a significant innovation.

Patent strategies that highlight interoperability—especially in a way that enhances user experience, treatment outcomes, or data analysis—can differentiate your invention. Describe the technical mechanisms of interoperability in your applications, emphasizing how they contribute to the device’s novelty and utility.

Overcoming Prior Art Challenges

Extensive Prior Art Searches

Given the rising interest in women’s health devices, the field is rife with existing patents and prior art. Before filing a patent application, startups must undertake an exhaustive prior art search to ensure their innovation is genuinely novel.

Building on Existing Innovations

Instead of being deterred by existing patents, consider them as a foundation. Can your device improve upon existing solutions? Can it address the limitations of current devices? By building on and differentiating from existing patents, you can carve a niche for your innovation.

Strategic Patent Filing

For global startups, it's essential to strategize where to file patents. Consider markets where you anticipate high demand, potential manufacturing bases, and also regions with robust intellectual property protection.

Choosing the Right Jurisdictions

For global startups, it’s essential to strategize where to file patents. Consider markets where you anticipate high demand, potential manufacturing bases, and also regions with robust intellectual property protection.

Utility vs. Design Patents

While utility patents protect the function of your medical device, design patents protect its unique appearance. Depending on your device and its unique selling points, consider filing for both to ensure comprehensive protection.

Identifying Strategic Markets for Filing

In the realm of women’s health, where needs and regulations can vary dramatically across borders, identifying and prioritizing your key markets is crucial. Conduct thorough market research to understand where your device meets a critical need, has a substantial user base, or could benefit from favorable regulatory environments.

Consider demographic trends, healthcare infrastructure, and existing competition. Filing patents in these strategic markets first can provide a competitive edge and facilitate smoother entry when you’re ready to launch.

Leveraging Provisional Applications for Flexibility

Provisional patent applications can be a strategic tool in your arsenal, offering the flexibility to refine your invention while holding your place in line at the patent office. Use this period to gather additional data, improve your device based on user feedback, or even expand your innovation’s capabilities.

This approach not only strengthens your eventual non-provisional application but also aligns your filing strategy with the iterative nature of device development in women’s health, where patient feedback is invaluable.

Tailoring Applications to Highlight Women-Specific Innovations

When drafting your patent applications, tailor the language and focus to highlight the aspects of your invention that specifically address the unique needs in women’s health.

This could include innovations in diagnostic accuracy for conditions that predominantly affect women, devices designed with women’s anatomy in mind, or software algorithms that account for hormonal fluctuations. Articulating these nuances can underscore the novelty of your invention and strengthen your patent claims.

Navigating Utility vs. Design Patents

For medical devices in women’s health, both the functionality (utility) and the design can be critical to user acceptance and efficacy. Consider filing both utility and design patents where applicable.

A utility patent can protect the way your device works and its technological contributions, while a design patent can safeguard its unique appearance, which may be key to user compliance or discretion. This dual approach can provide comprehensive protection and deter competitors from encroaching on your innovation from any angle.

Understanding and Utilizing the PCT Route Wisely

For startups eyeing global impact, understanding the nuances of the Patent Cooperation Treaty (PCT) is indispensable. The PCT route allows you to file an international application that can serve as a placeholder in multiple countries, buying you time to decide where to pursue national phase applications.

Use this time wisely to assess market potential, regulatory hurdles, and manufacturing considerations in different regions, optimizing your international patent strategy for both protection and commercial success.

Considering Continuation Applications for Ongoing Innovation

In the fast-evolving field of women’s health technology, today’s innovation is merely a stepping stone for tomorrow’s breakthrough. Consider filing continuation applications for your patents to cover new claims related to your original invention.

This strategy allows you to keep pace with ongoing R&D, ensuring that subsequent iterations or enhancements of your device remain protected under your expanding patent portfolio.

Licensing and Collaboration

Exploring Licensing Opportunities

If your startup doesn’t have the means to manufacture or distribute the device, consider licensing your patented technology to established players in the women’s health sector. It can provide a revenue stream and ensure that your innovation reaches the market.

Collaborative Patent Ventures

In some instances, joining hands with research institutions, universities, or other companies can lead to synergistic innovations in women’s health. Such collaborations might result in joint patents, which can be beneficial in sharing resources and expertise.

Staying Updated and Adapting

Continuous Research and Development

The field of women’s health is continuously evolving, with new research leading to novel insights and needs. To ensure that your patents remain relevant, invest in ongoing R&D and be ready to adapt your devices based on the latest scientific findings.

Renewals and Extensions

Once you’ve secured a patent, remember to track renewal dates and explore opportunities for patent term extensions, especially if regulatory approvals delay market entry.

Broadening the Scope with Inclusive Designs

Understanding Diverse Needs

It’s essential to recognize that women’s health is not a monolithic category. The needs of different age groups, ethnicities, and lifestyles can vary widely. By creating devices that cater to a broader spectrum of women, startups can not only address a larger market segment but also enhance their patent portfolio’s value.

Customizable Features in Design

Incorporate features that can be tailored or adjusted to fit individual needs. For example, a breast pump might offer multiple suction levels or fit attachments. A patent that covers these variations can provide broader protection against potential infringements.

Understanding the Full Spectrum of Women’s Health

Women’s health is diverse and multifaceted, encompassing a wide range of conditions, life stages, and health needs that vary not only by biology but also by socio-economic, cultural, and environmental factors.

Start by conducting in-depth research to understand these diverse needs. Engage with communities, healthcare professionals, and advocacy groups to gather insights. This comprehensive understanding can inspire innovations that address less recognized or underserved areas, making your patent portfolio more robust and impactful.

Designing for Different Life Stages

Women’s health needs change dramatically over their lifespan—from menstruation to pregnancy, menopause, and beyond. Each stage presents unique health challenges and requirements. Innovate with this in mind.

For instance, a device designed for monitoring cardiovascular health in postmenopausal women might require different features and functionalities than one intended for younger women. Highlighting these tailored designs in your patent applications can demonstrate the depth of your innovation and its ability to meet specific, changing needs.

Customizable and Adaptive Technologies

One size does not fit all, especially in healthcare. Innovations that offer customization—whether through adjustable physical components, software settings that adapt to the user’s physiological data, or modular designs that can be tailored for individual needs—can significantly enhance the utility and appeal of medical devices. In your patents, emphasize how these adaptable features contribute to the device’s novelty and utility, showcasing your commitment to inclusivity.

Addressing Accessibility and Affordability

Inclusivity also means ensuring that medical devices are accessible and affordable to all women who need them, regardless of their economic status or geographical location.

Consider innovations that reduce costs, simplify usage, or leverage existing technology platforms widely accessible to your target audience. Patents that cover these aspects can not only broaden the market reach of your device but also reflect a commitment to making a real difference in women’s health.

Culturally Sensitive Solutions

Cultural differences can significantly influence health beliefs, practices, and the acceptance of medical devices. Designing with cultural sensitivity in mind can lead to innovations that are more readily embraced by women across different regions and communities.

Whether it’s a fertility monitor that respects privacy concerns or a menstrual health app that provides educational content in multiple languages, acknowledging cultural nuances can be a powerful aspect of your patent strategy.

Incorporating Feedback Loops

Build mechanisms to gather and incorporate feedback from a diverse user base directly into the design and development process. This continuous loop ensures that your device evolves in response to real-world needs and experiences, staying relevant and inclusive over time. Documenting this iterative process and the resulting innovations in your patent applications can further strengthen your claims and demonstrate your ongoing commitment to inclusivity.

Addressing Post-market Surveillance and Real-world Data

Post-market surveillance, which involves collecting data once a device is in use, is not only a regulatory requirement in many jurisdictions but also an opportunity. Innovations that utilize real-world data to improve device efficiency, safety, or user experience can be patented, giving startups an edge over competitors.

The Importance of Real-world Evidence

Post-market surveillance, which involves collecting data once a device is in use, is not only a regulatory requirement in many jurisdictions but also an opportunity. Innovations that utilize real-world data to improve device efficiency, safety, or user experience can be patented, giving startups an edge over competitors.

Iterative Patenting

Based on the insights from real-world data, startups can make iterative improvements to their devices. Each significant enhancement or modification can potentially be patented, thus continuously expanding the intellectual property portfolio.

Cost-effective Patenting Strategies

Provisional Patent Applications

For startups on a tight budget, filing a provisional patent application can be a strategic move. It provides a 12-month window to assess the market, secure funding, or refine the invention, after which a non-provisional patent application can be filed.

Utilizing Patent Cooperation Treaty (PCT) Applications

By filing a PCT application, startups can seek patent protection in multiple countries simultaneously. It provides a centralized examination process, giving startups an extended time frame (generally 30 months) to decide the specific countries where they eventually want to obtain patents.

Ethical Considerations in Women’s Health Devices

Prioritizing Safety and Efficacy

While the primary goal might be to secure a patent and achieve market success, startups must never compromise on the safety and efficacy of their devices. Any oversight or negligence can lead not only to legal repercussions but also a loss of trust among users.

Especially pertinent to women’s health, ensure that any device incorporates mechanisms for informed consent, especially if data collection is involved. Respect for patient autonomy should be at the forefront of device design, and this commitment can also be highlighted in patent applications, showcasing the holistic approach of the innovation.

Tackling Cultural Sensitivities and Stigmas

Recognizing Cultural Differences

When developing and patenting medical devices for women’s health, it’s crucial to understand and respect the diverse cultural contexts in which these devices will be used. For instance, what might be considered a standard procedure or tool in one country might be seen as invasive or taboo in another.

Designing with Discretion

Some medical devices, particularly those related to reproductive health or menstruation, might need to be discreet due to societal stigmas. Design innovations that prioritize discretion, whether in size, noise levels, or appearance, can offer a competitive edge and form the basis for unique patent claims.

Harnessing Technology for Enhanced User Experience

Integrating Digital Health Platforms

Incorporate digital health platforms, like mobile apps or web interfaces, that sync with the medical device. This can offer users a more comprehensive health management system. For instance, a device tracking menstrual cycles might sync with an app that also provides dietary recommendations, symptom tracking, or fertility predictions. Such integrative approaches can form a solid foundation for patents, as they offer a unique blend of hardware and software solutions.

Utilizing AI and Machine Learning

Harness the power of artificial intelligence and machine learning to offer predictive analytics, personalized recommendations, or even early diagnosis. For instance, a wearable device monitoring hormonal fluctuations might utilize AI to predict potential health concerns or suggest lifestyle changes. The use of such cutting-edge technology not only provides a unique selling point for the product but also strengthens the robustness of the patent application.

Future-proofing Patent Strategies

Keeping an Eye on Evolving Technologies

The medical device landscape is continually evolving. Startups should stay informed about emerging technologies and trends, ensuring that their patent strategies cover potential future iterations or advancements of their product.

Cross-referencing with Other Industries

Sometimes, innovations in unrelated sectors can inspire breakthroughs in medical devices. For instance, advances in materials science or electronics might lead to more efficient, durable, or user-friendly women’s health devices. By keeping a broad perspective and cross-referencing with other industries, startups can identify unique patent opportunities that others might overlook.

Collaboration and Partnerships in Patent Strategy

Medical devices for women's health often benefit from collaborations with research institutions and universities. These entities provide startups with a rich source of technical knowledge, clinical insights, and cutting-edge research that can be harnessed for innovative device development. Collaborative patents, which involve contributions from both the startup and the research institution, can provide stronger intellectual property protection and diversify the range of claims. Additionally, this collaboration offers the added advantage of tapping into the institution's reputation and resources for clinical trials and validation studies.

Partnering with Research Institutions

Medical devices for women’s health often benefit from collaborations with research institutions and universities. These entities provide startups with a rich source of technical knowledge, clinical insights, and cutting-edge research that can be harnessed for innovative device development.

Collaborative patents, which involve contributions from both the startup and the research institution, can provide stronger intellectual property protection and diversify the range of claims. Additionally, this collaboration offers the added advantage of tapping into the institution’s reputation and resources for clinical trials and validation studies.

Licensing and Cross-Licensing Opportunities

Given the complexity and specialized nature of medical devices, it’s not uncommon for companies to license specific technologies or innovations from other players in the field. Licensing can allow startups to integrate proven technologies into their devices, accelerating development timelines and reducing R&D costs.

Furthermore, cross-licensing agreements, where two or more companies exchange rights to use particular patents, can open up opportunities for symbiotic product development and market expansion.

Prioritizing Women-Centered Design in Patent Strategy

Understanding Women’s Unique Needs

Women’s health devices need to cater to the unique physiological and anatomical characteristics of women. When conceptualizing a new device, startups should prioritize understanding these differences and how they might influence device design, functionality, and user experience.

Patents that articulate innovations tailored specifically to women’s unique needs stand out in the crowded market and have a better chance of achieving both commercial success and regulatory approval.

Engaging Women in the Design Process

Incorporate feedback from potential users early and often. Engaging women in the design and testing phases ensures that the device addresses real-world needs and concerns.

This not only results in a more effective and user-friendly product but can also highlight unique features or functionalities that can be emphasized in patent applications. Co-design workshops, focus group discussions, and early-stage clinical trials with diverse groups of women can provide invaluable insights.

Navigating Global Patent Landscapes for Women’s Health Devices

Understanding Regional Differences in Women’s Health Concerns

While many women’s health concerns are universal, there are regional nuances based on cultural, socioeconomic, and environmental factors. Startups looking to patent and market their devices internationally should be aware of these differences and be prepared to adapt their strategies accordingly.

Global Patent Filings and the PCT Route

For startups with a vision for international expansion, filing patents in multiple jurisdictions becomes crucial. The Patent Cooperation Treaty (PCT) route can be an efficient way to secure patent rights in numerous countries with a single application.

However, understanding the nuances of patent laws, examination procedures, and enforcement mechanisms in target countries is essential to maximize protection and avoid potential pitfalls.

Conclusion

The world of medical devices for women’s health is vast, complex, and brimming with opportunities. By weaving a comprehensive patent strategy into their business plans, startups can protect their innovations, gain a competitive edge, and most importantly, contribute meaningfully to improving women’s health outcomes globally.