Whether your company is launching a new product or is a small business looking for investors, product launch presentations can help you get the attention of key decision-makers. In this article, you’ll learn the components of a product launch presentation and why you need one. As a new business owner, you probably have lots of questions about product launches. Here are some helpful tips to make your presentation a success. Start by making a list of the goals of your new product or service. Depending on your goals, you may want to acquire investors, raise more money from management, or get partnerships. Other reasons to create a product launch presentation include introducing a new product to a prospect or a client. Whatever your goal, make sure that you highlight your communication strategy and that you’re very clear on the actions that you want to inspire.
What is a product launch presentation?
A product launch presentation is a marketing tool that conveys the brand’s message to prospective customers. It summarizes all the key elements of your new product launch and is presented to different stakeholders. These presentations can be a coordinated marketing campaign or a premium presentation. They should be engaging and contain a clear message. The product’s central message should be clearly defined, with one or two slides devoted to this message.
This is your launch plan overview. It’ll be helpful for people to understand the basics of what it all means in just a few slides. A product launch presentation to be exact should include the following:
- Your new product
- The roadmap – pre-launch/launch/post-launch
- Marketing strategy
- Important objectives
You can also include any other important aspects of your launch process.
The first step of the product launch presentation is defining the brand’s new product. Then, consider what larger problem your product solves. Include objectives, KPIs, key milestones, and expectations for the launch. Include key metrics to help key stakeholders understand the product’s launch.
How to make a product launch presentation
The product launch presentation is an integral part of marketing your new product or service. It can be used as a premium marketing technique or as a coordinated marketing initiative. It is essential that the presentation contains information that satisfies the needs of customers and prospective consumers. The audience needs to understand the benefits of the item or service, and the presentation should answer all the questions that may arise during the presentation. You should devote one or two slides to the main message and answer any questions that may arise during the presentation.
When planning a product launch presentation, it is important to understand the market. The market is flooded with new products and services, and a successful launch requires collaboration among team members. You can download a product launch presentation template to get an idea of what to include and how to customize it for the specifics of your business. This will help you plan the overall strategy and the key milestones in the product launch. After all, your team will be able to use your presentation to brainstorm and refine your marketing strategy.
Components of a product launch presentation
If you’re preparing for a product launch presentation, there are some key components you’ll need to make sure your audience will understand. A good presentation will define the new product, ask what wider problem it will solve, and outline key performance indicators (KPIs) and key milestones. It should be clear and concise to ensure key stakeholders understand what they can expect from the launch. A product launch presentation is an essential part of your overall marketing strategy.
One way to make your presentation more impactful is to showcase the benefits and advantages of the new product. It’s far more compelling to demonstrate a product’s advantages and benefits than simply speaking about them. To help you with this, many companies hire focus groups that are more diverse than company workers. Focus groups allow you to gather more information than you would have otherwise. In addition, focus groups can help you discover what features and benefits your audience will appreciate most.
A product launch presentation aims to promote the new product to a wide audience. To achieve this, you need to coordinate among the different team members and have a clear marketing strategy in place. By following a template, you can customize the presentation to highlight the unique characteristics of your product. It will also help you brainstorm and refine your strategy.
Let’s start designing slides.
Slide 1 Product Overview: Product Overview – The main slide that describes the product and its purpose.
Slide 2 – Product Features: Your product’s unique features will stand out. You can also inform your team members about how your product differs from your competitors.
Slide 3 – Ideal Customer Profile – The ideal customer profile is a guideline to help sales leads reach their ideal customers.
Slide 4 – Channel of Distribution – Share with your colleagues a summary of your distribution channels.
Slide 5: Product Pricing – Create a high-quality product pricing strategy.
Slide 6: Core Marketing Deliverables – This slide will help you share your innovative ideas with your colleagues and board members.
Slide 7 – Advertising and Promotional Plan – Talk to your marketing manager about the marketing communication strategies and create effective advertising and pull tactics.
Slide 8: Product Packaging Strategy – Discuss the packaging strategy with your team and board members. Then, share the winning packaging idea.
Slide 9 – Launch Stages – All three stages of a product launch, i.e. Pre-Launch and Launch are essential when planning a product launch.
Slide 10: IP Protection – Mention how patent, trademark, and copyright applications have been done to protect the Go-To-Market plan for the product launch
By following these tips, you’ll have a presentation that will be remembered by your target audience.
Why do companies need product launch presentations?
A new product launch can be a big deal. However, getting the word out is often the hardest part. A standout presentation will convey key information about the product, highlight its unique benefits, and help you get investment and pitches from retailers and prospective customers alike.
When putting together your presentation, you should first think about what you want to get out of it. Are you trying to secure investors, additional funding from management, or partnerships? Do you want to introduce the product to your current clients and prospects? If you’re going to be introducing a new product to existing clients, make sure that your presentation focuses on your primary value offering. Make sure you’re able to answer questions as you go along. Also, make sure you devote one or two slides to your product’s central message.
Whether you’re a new or established company, making a product presentation is a significant investment. Your business has invested time and resources into creating an innovative product to meet a need in the market. The presentation is the final piece of the puzzle, so make it count. In today’s tech-driven society, attention spans are shorter than ever, and if a product’s launch presentation is not engaging and informative, it’s unlikely to generate any interest. A compelling presentation can increase sales and help make your business profitable.
Benefits of patents in product launch presentation
There are many benefits of using patents in your product launch presentation.
For starters, they can help build your credibility. Buyers value innovative products and companies with patents. They also carry more weight in their eyes. Moreover, the publicity can benefit your brand significantly and thus patents are an asset for your company
Patents increase the likelihood of your invention reaching the market and helping the patent. Patents can indirectly make the product more profitable by opening up funding opportunities.
Second, they will allow you to sell or license your technology. Third, patents can also increase your brand’s credibility. And last but not least, they can help you get more funding for further studies. So, if you’re considering using patents for your product launch presentation, it’s important to understand why it’s so essential to include them in your presentation.
The need for product launch presentation
An effective product launch presentation is essential if you are to achieve a successful launch. This presentation should be focused on engaging your audience and highlighting the benefits of your new product. Here are some tips for designing your presentation:
Make your presentation visually stimulating and attention-grabbing. A product launch presentation should have all the key information on your new product, including the company mission, taglines, and purpose. Consumers use their five senses to judge quality. Besides, a presentation should also highlight the innovative ideas you have to offer. This will ensure that the audience remains focused throughout. Once you’ve completed the presentation, the next step is to create the product.
Firstly, prepare an outline of your product. Using a product launch presentation, you can build a relationship with customers and prospective consumers. This is known as relationship marketing. The goal is to create a relationship with them that lasts longer. This is the ultimate goal of your product launch presentation.
Benefits of a product launch presentation
A successful product launch requires coordination among team members. A product launch presentation template can be customized to show brand imagery and highlight critical metrics. It also helps team members brainstorm and refine their strategy for the product launch. In addition to enhancing the effectiveness of your presentation, you can customize it to include your customer’s profile. Below are some benefits of a product launch presentation template. These include:
- Your presentation should include your strategy and timeframe for the product launch. It helps stakeholders understand the expected release date and post-launch measures. It is a valuable marketing tool that will generate buzz about your product. If you want to increase your product’s sales, it is a good idea to include testimonials and examples from actual users. These stories can also be used for content-marketing assets, advertising strap-lines, social media collateral, and more.
- Live video feeds encourage interaction. This method allows for live interaction with customers, allowing for Q&A s, live chat, and demonstrations of features. It also creates a more tangible connection to the brand and product. People want to connect with brands and know that they can reach them through video. A live video feed also taps into changing audience preferences. For example, many people prefer to watch videos, and a live video stream allows them to share their thoughts and opinions.
IP Considerations
You should protect the Go-To-Market Plan with Intellectual Property protection. You don’t want to make the news the way Phhhoto did. As detailed by the Verge:
Defunct photo app Phhhoto is suing Meta, formerly Facebook, on antitrust grounds, claiming the social media platform feigned interest in working with it, but then copied its features and hid its name from search results, effectively driving it out of business.
Phhhoto’s technology allowed users to capture five frames “in a single point-and-shoot burst,” which could be looped into a short video (a phhhoto) to be shared either on its platform or Instagram. Sound familiar? That’s because, according to Phhhoto, Facebook copied Phhhoto’s main feature and released it on its Instagram platform as Boomerang in 2015, after blocking Phhhoto from Instagram’s API and from being pre-populated in Instagram posts.
Phhhoto should have applied for patent protection.
Why use a patent?
A patent gives the inventor the exclusive right to develop, utilize and market the idea. Society gains when new technology is introduced to the market. These benefits could be realized directly as people are able to achieve previously impossible feats or via the economic opportunities that innovation offers (business growth, employment).
Patents effectively transform the inventor’s knowledge into a commercially tradeable asset that opens up new possibilities for job creation and business expansion by licensing or joint ventures.
Investors who are involved in the commercialization and development of technology will appreciate small-scale businesses that have patent protection appealing.
Patenting can generate new ideas and new inventions. This information can promote innovation and may qualify to be protected by patents.
Patents are a way to prevent untrustworthy third parties from profiting from the invention’s efforts.
Patent-protected technology revenue that is commercially profitable could be used to fund technological research and development (R&D), which will improve the chances for better technology in the future.
It is crucial to protect the product launch by applying for patent protection, but the IP must be created first. Making an invention public prior to its filing often destroys its novelty and renders it patent-infringing. Therefore, pre-filing disclosures (e.g. for test-marketing investors, test-marketing, or any other business partners) should only be made after signing a confidentiality agreement.
There are a variety of patents and knowing these is vital to safeguard your invention.
Patents for utility cover methods and inventions made by machines.
Design patents cover ornamental designs. Patents for utility are the best option to protect the proprietor from copycats and other competitors. They are typically issued to improve or modify existing inventions. Patents issued under utility can be used to enhance or alter existing inventions. For example, a process patent will cover acts or methods of performing a specific act, whereas a chemical composition will include an assortment of ingredients.
How long does a patent last? Utility patents last 20 years from the initial filing date, but their expirations may be extended because of patent office delays for instance.