FACEBOOK, INC. (Menlo Park, CA)
Optimization of conversion rates is an essential concern for most businesses. For example, a company generally wishes its digital impressions (e.g. digital advertisements) to be made available to people who are most likely to complete a desired action after seeing the digital impression. If a business sells widgets, it will prefer that its digital impressions be seen by the most likely customers to buy the widget. For instance, the purchase action refers to the kind of conversion which the company is the most interested in. Another instance of an action in which an organization is the most concerned is simply driving traffic to one or more of its web pages. In that example the business would like its digital impression provided to and seen by those who are likely to visit one or more of the targeted web pages in response to viewing the digital impression.
Many conventional optimization systems are focused on conversion rates which “click through”, regardless of the intended conversion. The conventional system could give a digital impression to users and monitor the clicks they make. Conventional systems do not consider other crucial cross-sections of the user that’s actions to a digital impression lead to a conversion even although the user did not click on the impression. In an online setting, in which users are able to view several digital impressions at once, there might be a gap in time between the time the person views the impression and when they go to a website, purchase a product or do any other activity connected to the impression. A user might view the digital image for a brief time, before entering the URL for the page that corresponds to it an hour later. Conventional systems won’t recognize the digital impression the user has previously seen as the reason for conversion, in the event that the user interacts with the website. Furthermore, the conventional systems fail to account for such additionalconversions when optimizing delivery of future digital impressions.
Therefore, there is a need for a system that accounts for conversion rates that are associated with a wider range of user interactions relative to a digital impression.
One or more embodiments described herein provide benefits and/or solve one or more of the foregoing or other problems in the art with systems and methods for optimizing conversion rates based on digital impression views (“view-throughconversion”) in addition to digital impression clicks (“click-through conversion”). In one or more embodiments the systems and techniques described herein monitor conversions through view along with click-through conversions and use that information to create a machine-learning model that can predict the future likelihood of conversions for both kinds of interactions. These systems and methods enable companies to give digital impressions to those who are likely take part in activities that could result in a conversion.
Additional features and advantages of the present invention will be set forth in the following description In part, the advantages and features will be evident from the description, or may be learned by practicing these exemplary embodiments. These features and advantages are achievable using the combinations and instruments specifically mentioned in the attached claims. These and other features are made more clear by the appended claims and the following description. It is also possible to learn them through the practice of the exemplary embodiments set forth below.Click here to view the patent on USPTO website.
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What is a patent?
A patent is granted by the government to protect an invention patents give the inventor with the exclusive right to develop, utilize, sell and promote the invention? Society benefits when a new technology is introduced to the market. The benefits can be realized directly as individuals are able to accomplish previously impossible feats, or indirectly via the economic opportunities that innovation provides (business growth, jobs).
Patent protection is sought by a variety of university researchers and drug companies for research and development. Patents can be granted to a physical or abstract product or process or a technique or composition of material that are new to the area. Patent protection is granted to an invention that is beneficial or novel and is not previously known to others in the same area.
Patents reward inventors for their commercially profitable inventions. They are an incentive to inventors to invent. Small companies and inventors can be certain that they will receive an income from the investment they make in technology advancement through patents. They could earn a decent income through their work.
Patents play essential roles in firms and can be used to:
Secure your products and services
Enhance the value, visibility, and attractiveness of your products market;
Differentiate your business and products from the rest;
Access business and technical expertise and data;
Beware of accidentally using content from third parties or losing valuable data, creative outputs or any other outputs that are creative.
Patents transform inventor’s knowledge into a valuable asset which opens up new opportunities for employment creation by licensing joint ventures and joint ventures.
Small-scale businesses with patent protection are more attractive to investors involved in the development and commercialization of technology.
Patenting may lead to innovative ideas and inventions. This information can encourage creativity and could be eligible for protection under patents.
Patents can be used to stop untrustworthy third-party companies from earning through the work of inventions.
Commercially successful patent-protected technology revenues could be used to finance the development of technology through research and development (R&D), which will improve the chances of developing better technology in the coming years.
Intellectual property ownership can be used to convince lenders and investors that there are genuine opportunities to market your product. Sometimes, a powerful patent can lead to multiple financing options. Patents as well as other IP assets are able to be utilized as collateral or security to finance debt. You can also show investors your patent assets to boost company valuation. Forbes and others have stated that each patent could increase company valuation by anywhere from $500,000 to $1 Million.
Start-ups require a well-thought-out business plan that is built on the IP to show that your product/service is unique and superior or ingenuous. Investors will be impressed if you have IP rights are secured or are on the verge of being secure, and if they support your business plan.
It is essential to keep an invention secret before applying for patent protection. The public divulging an invention could be detrimental to its novelty and invalidate it. Therefore, prior filing disclosures (e.g., for test-marketing, investors, or other business partners) should only be filed following the signing of a confidentiality agreement.
There are many kinds of patents and knowing the different types is crucial to protect your invention. Utility patents are for the development of new methods and machines. Design patents cover ornamental designs. Utility patents are best and shield the owner from copycats and other competitors. Patents for utility are usually granted to enhance or modify existing inventions. They can also be used to enhance or modify existing inventions. A process patent could cover the acts or methods of performing a particular act. However, a chemical composition would include the combination of ingredients.
What is the length average of a patent? While utility patents are valid for 20 years from the date of the initial filing, they are able to be extended by delays in the Patent Office.
Do you wish to protect your idea? Patents are only granted to the first-to-file applicants therefore you need to file your patent application quickly. Contact PatentPC now to have your patent application filed!
When you are writing an application for patents, you should do a patent search. the search can provide some insight into other people’s ideas. It will help you narrow down the scope of your invention. It is also possible to learn about the technological advancements in your area of invention. This will assist you in know the extent of your invention as well as prepare you for the filing of your patent application.
How to Search for Patents
The first step to get your patent is to conduct a patent search. You can do a google patent search or do a USPTO search. After the patent application has been filed, the item covered by the application can be called patent-pending, and you will be able to locate the patent application on a public pair. When the patent office is satisfied with your application, you will be able do an online search for a patent number and locate the issued patent. Your product now has the potential to be patentable. In addition to the USPTO search engine, you can use other search engines like espacenet, as detailed below. For assistance, consult an attorney who specializes in patents. Patents granted in the United States are granted by the US trademark and patent office or the United States Patent and Trademark office. The office also examines trademark applications.
Are you looking for similar patents? Here are the steps:
1. Think of terms that describe your invention according to its function composition, use, or purpose.
Write down a brief and precise description of your idea. Don’t use generic terms like “device”, “process” or “system”. Instead, look for synonyms for the terms you selected initially. Also, make note of key technical terms and keywords.
To help you identify keywords and concepts, use the questions below.
- What is the objective of the invention? Is it a utilitarian device or an ornamental design?
- Is invention a way to make something or carry out an action? Does it constitute an item?
- What is the nature and purpose of the invention? What is the physical makeup of the invention?
- What is the purpose of the invention?
- What are the terms and phrases in the field of technology used to describe the nature of an invention? A technical dictionary can help you find the appropriate phrases.
2. Use these terms to search for pertinent Cooperative Patent Classifications for your invention at the Classification Text Search Tool. If you’re not able to find the right classification for your invention, look through the Schemas of classes (class schedules). If you don’t see any results from the Classification Text Search, you may want to consider replacing the words for describing your invention using synonyms.
3. Review the CPC Classification Definition for the CPC Classification Definition to determine the accuracy of the CPC classification that you have discovered. The link to a CPC classification definition will be available in the event that the title of the classification has a blue box that includes “D” to its left. CPC classification definitions can be used to determine the scope of the classification and therefore you’re certain to pick the most appropriate. They may also provide search tips or other suggestions which could prove useful in further research.
4. The Patents Full-Text Database and the Image Database allow you to search for patent documents that have the CPC classification. By focusing on the abstracts and representative drawings you can narrow your search for the relevant patent documents.
5. This list of patent publication is the most appropriate to look at for any connections to your invention. Be sure to read the claims and specifications. Consult the applicant and patent examiner for additional patents.
6. You can find published patent applications that fit the CPC classification you selected in Step 3. You can use the same method of search as Step 4, narrowing your results to the most pertinent patent applications by examining the abstract as well as the illustrations on every page. Next, carefully examine the patent applications that have been published, paying particular attention to the claims and the additional drawings.
7. Locate additional US patent publications by keywords in the PatFT or AppFT databases, classification search of non-U.S. patents as described below, and searching non-patent patent disclosures in the literature of inventions using web search engines. Here are some examples:
- Add keywords to your search. Keyword searches may turn up documents that are not well-categorized or have missed classifications during Step 2. For example, US patent examiners often supplement their classification searches with keyword searches. Think about the use of technical engineering terminology rather than everyday words.
- Search for foreign patents using the CPC classification. Then, re-run the search using international patent office search engines such as Espacenet, the European Patent Office’s worldwide patent publication database of over 130 million patent publications. Other national databases include:
- European Patent Office (EPO) provides esp@cenet to access a network of Europe’s patent databases with access to machine translation of European patents.
- Japan Patent Office (JPO) – with access to machine translations of Japanese patents.
- World Intellectual Property Organization (WIPO) offers PATENTSCOPE with a full-text search of published international patent applications and machine translations for some documents, as well as a list of international patent databases.
- Korean Intellectual Property Rights Information Service (KIPRIS)
- State Intellectual Property Office (SIPO) with machine translation of Chinese patents.
- Other International Intellectual Property Offices with online patent databases include Australia, Canada, Denmark, Finland, France, Germany, Great Britain, India, Israel, Netherlands, Norway, Sweden, Switzerland, and Taiwan.
- Search non-patent literature. Inventions can be made public in many non-patent publications. It is recommended that you search journals, books, websites, technical catalogs, conference proceedings, and other print and electronic publications.
To review your search, you can hire a registered patent attorney to assist. A preliminary search will help one better prepare to talk about their invention and other related inventions with a professional patent attorney. In addition, the attorney will not spend too much time or money on patenting basics.