Apple Inc. (Cupertino, CA)
What is a Patent for Method and method for scaling up the image of an article that is displayed on a web page to promote sales
The present disclosure concerns the display of images of articles available that are available for purchase on a website page, and, more specifically, to scaling an image of an article on a website.
Online stores have gained popularity with the rise of the Internet. They allow customers to search for and buy products from these stores via the Internet. They typically connect to these stores through the World Wide Web viaweb pages viewed through a web browser. Some examples of items which can be bought on-line include books, clothes, electronic devices, toys, games and downloadable media, as well as furniture, and reservations for travel. This isn’t an exhaustive list. A store online allows customers to buy almost any product that is available at a retail store. If the product is tangible that is, the store will ship it to the customer after the transaction has been completed. In the event that the item purchased is digital media, the store may transfer the purchased digital content to the buyer when they pay via download. Purchased digital content is able to be played and downloaded on personal computer systems, portable media players, smart phones, cell phones, televisions and players, video game consoles and various other electronic devices. On-line stores are popular with consumers because they can conveniently browse through a huge variety of articles whenever they connect to the Internet. In general, customers want an online store with a large selection of articles for sale with competitive costs. Online store designers can be able to show a prospective client a variety of merchandise with smaller images as well as larger images of items that the customer indicates a particular interest in. After a potential buyer has expressed interest in an item, an online store can alter the design of its site to make it more appealing.
Traditionally, online stores have provided the ability to display a larger or more detailed image of the item by loading a different website that contains the more detailed image. Unfortunately, downloading a different website page usually involves some complexities like the need to allow the user to manage multiple web pages, a browsing history, pop-ups or other methods, i.e. the original page that has the smaller image , and the new web page that has the larger image. In addition, downloading a new page usually involves an instantaneous delay evident to the user throughout the time during which the new page flashes into view. These additional page refreshes may cost a lot in areas of the world that have access to Internet access.
So, what’s needed is a method and system for scale-up of an image of an article displayed on a sales promotion web page . This will increase the size of the image within the same page and gives a better user experience.
The description will contain additional advantages and features of the disclosure. The benefits will be explained in the subsequent description. Partly, the description will be clear in the description. The features and advantages ofthe disclosure may be realized and obtained by means of the instruments and combinations particularly mentioned in the claims. These and other features will be clarified by the description and associated claims.
This disclosure describes a technique and system for scaling up the image of an article when it appears on a sales promotion website. The disclosed methods, systems and computer readable media for scaling up an article that is displayed on a sales promotional web page. Any site that deals with commerce may be integrated into sales promotion web pages.
This method embodiment illustrates the principles of the disclosure described hereinafter. These same principles may also be applied to computer-readable medium or system embodiments. A method of scaling an image of an article that is displayed on a sales promotional web pages is described. This method involves showing an image of the article on a website for sales promotion in a small scale. The next step is the display of an image of the article on a sales promotion web page in a first scale.
Any image shown on a webpage for sales promotion may be subject to the current disclosure. The images could be, for example they could be in JPG, BMP, TIFF, GIF, or PNG format, for example.Click here to view the patent on USPTO website.
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A patent is granted by the government to safeguard an invention. It gives the inventor the right to develop, utilize and market the idea. Society benefits when new technology is brought to market. Benefits can be realized in directly, in that it may allow people to accomplish previously unattainable things, or indirectly due to the opportunities for economic growth (business growth and employment) that the innovation offers.
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Patents transform inventors’ knowledge into a commercially tradeable asset, which creates new opportunities to create jobs and boost growth of business by licensing or joint ventures.
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Patenting can lead to innovative ideas and inventions. This information can encourage innovation and may qualify for protection under patents.
Patents can be used to prevent untrustworthy third-party companies from earning through the work of inventions.
The profits from technology patents that are successful and commercially viable could be used to finance the development of technology through research and development (R&D) that will boost the likelihood of improved technology in the coming years.
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There are a variety of patents. Understanding them is crucial to protect your invention. Utility patents protect new processes and machine creations. Design patents cover ornamental designs. Utility patents are best and shield the owner from copycats and other competitors. Most often they are granted for alterations or improvements to existing inventions. Utility patents can also be used to cover improvements and modifications to existing inventions. For instance, a process patent will cover acts or methods of performing a specific act, whereas a chemical composition will include the combination of ingredients.
What is the typical length of a patent? Although utility patents last up to 20 years from their earliest filing, they may be extended by delays in the patent office.
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The first step to get your patent is to do the patent search. You can do a google patent search or do a USPTO search. Patent-pending is the term for the product protected by the patent application. You can search the public pair to locate the patent application. When the patent office has endorsed the application, you are able to conduct a patent number search to locate the issued patent, and your product has now been granted a patent. You can also utilize the USPTO search engine. Read on for more details. Patent lawyers or a patent attorney can advise you on the procedure. Patents in the United States are granted by the US trademark and patent office, or the United States patent office and trademark office. The office also examines trademark applications.
Are you interested in similar patents? Here are the steps:
1. Think of terms that describe your invention, based on its purpose or composition.
Start by writing down a brief detailed description of your invention. Avoid using generic terms like “device”, “process,” or “system”. Consider synonyms for the terms you picked initially. Also, make note of key technical terms as well as keywords.
To help you recognize keywords and concepts, use the following questions.
- What’s the goal of the invention? Is it a utilitarian device or an ornamental design?
- Is inventing a method to come up with something or to perform some function? Are you referring to a product?
- What is the structure of the invention? What is the physical composition of the invention?
- What is the purpose of this invention?
- What are technical terms and key words that define the nature of an invention? A technical dictionary can help you find the appropriate terms.
2. These terms allow you to search for pertinent Cooperative Patent Classifications on the Classification Search Tool. To determine the best classification to your invention, go through the resulting classification’s class Schemes (class schedules). You may want to consider substituting the terms you’re using to describe your invention if you don’t get any results from your Classification Text Search with synonyms such as the terms you used in step 1.
3. Examine 3. Go over the CPC Classification Definition to verify the relevancy of the CPC classification that you’ve discovered. The hyperlink to a CPC classification definition is given when the classification you have selected has a blue box that includes “D” to its left. CPC classification definitions will assist you in determining the classification’s scope so that you can select the one that is most appropriate. They may also provide search tips or other suggestions which could prove useful in further research.
4. Retrieve patent documents with the CPC classification from the Patents Full-Text and Image Database. By focusing on the abstracts and illustrations it is possible to narrow your search to find the relevant patent documents.
5. This selection of patent publication is the best to examine for connections to your idea. Be aware of the claims and specification. Refer to the applicant and patent examiner for additional patents.
6. Retrieve published patent applications with the CPC classification you selected in Step 3 of the Applications Full-Text and Image Database. You can also use the same method of search that you employed in step 4 to limit your search results to only the most relevant patent applications by reviewing the abstracts as well as the drawings on every page. Next, examine the patent applications that have been published carefully with particular attention paid to the claims, and other drawings.
7. Locate additional US patents using keywords search in AppFT or PatFT databases, classification searches of non-U.S. patents per below, and searching for non-patent literature disclosures of inventions using internet search engines. Here are some examples:
- Add keywords to your search. Keyword searches may turn up documents that are not well-categorized or have missed classifications during Step 2. For example, US patent examiners often supplement their classification searches with keyword searches. Think about the use of technical engineering terminology rather than everyday words.
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- Japan Patent Office (JPO) – with access to machine translations of Japanese patents.
- World Intellectual Property Organization (WIPO) offers PATENTSCOPE with a full-text search of published international patent applications and machine translations for some documents, as well as a list of international patent databases.
- Korean Intellectual Property Rights Information Service (KIPRIS)
- State Intellectual Property Office (SIPO) with machine translation of Chinese patents.
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- Search non-patent literature. Inventions can be made public in many non-patent publications. It is recommended that you search journals, books, websites, technical catalogs, conference proceedings, and other print and electronic publications.
To review your search, you can hire a registered patent attorney to assist. A preliminary search will help one better prepare to talk about their invention and other related inventions with a professional patent attorney. In addition, the attorney will not spend too much time or money on patenting basics.