Apple Inc. (Cupertino, CA)

A method and arrangement are disclosed to scale up the image of an article which is displayed on a promotional web page. This technique involves displaying an image of the article on a website for sales promotion in a small scale. Based on the selection of the mouse on the image displayed, the procedure involves enlarging and scaling the image to a greater scale on the same page.

1. Field

The present disclosure concerns the display of images of articles available that are available for purchase on a website page, and, more specifically, to scaling an image of an article on a website.

2. Introduction

Online stores have gained popularity with the rise of the Internet. They allow customers to search for and buy products from these stores via the Internet. They typically connect to these stores through the World Wide Web viaweb pages viewed through a web browser. Some examples of items which can be bought on-line include books, clothes, electronic devices, toys, games and downloadable media, as well as furniture, and reservations for travel. This isn’t an exhaustive list. A store online allows customers to buy almost any product that is available at a retail store. If the product is tangible that is, the store will ship it to the customer after the transaction has been completed. In the event that the item purchased is digital media, the store may transfer the purchased digital content to the buyer when they pay via download. Purchased digital content is able to be played and downloaded on personal computer systems, portable media players, smart phones, cell phones, televisions and players, video game consoles and various other electronic devices. On-line stores are popular with consumers because they can conveniently browse through a huge variety of articles whenever they connect to the Internet. In general, customers want an online store with a large selection of articles for sale with competitive costs. Online store designers can be able to show a prospective client a variety of merchandise with smaller images as well as larger images of items that the customer indicates a particular interest in. After a potential buyer has expressed interest in an item, an online store can alter the design of its site to make it more appealing.

Traditionally, online stores have provided the ability to display a larger or more detailed image of the item by loading a different website that contains the more detailed image. Unfortunately, downloading a different website page usually involves some complexities like the need to allow the user to manage multiple web pages, a browsing history, pop-ups or other methods, i.e. the original page that has the smaller image , and the new web page that has the larger image. In addition, downloading a new page usually involves an instantaneous delay evident to the user throughout the time during which the new page flashes into view. These additional page refreshes may cost a lot in areas of the world that have access to Internet access.

So, what’s needed is a method and system for scale-up of an image of an article displayed on a sales promotion web page . This will increase the size of the image within the same page and gives a better user experience.

The description will contain additional advantages and features of the disclosure. The benefits will be explained in the subsequent description. Partly, the description will be clear in the description. The features and advantages ofthe disclosure may be realized and obtained by means of the instruments and combinations particularly mentioned in the claims. These and other features will be clarified by the description and associated claims.

This disclosure describes a technique and system for scaling up the image of an article when it appears on a sales promotion website. The disclosed methods, systems and computer readable media for scaling up an article that is displayed on a sales promotional web page. Any site that deals with commerce may be integrated into sales promotion web pages.

This method embodiment illustrates the principles of the disclosure described hereinafter. These same principles may also be applied to computer-readable medium or system embodiments. A method of scaling an image of an article that is displayed on a sales promotional web pages is described. This method involves showing an image of the article on a website for sales promotion in a small scale. The next step is the display of an image of the article on a sales promotion web page in a first scale.

Any image shown on a webpage for sales promotion may be subject to the current disclosure. The images could be, for example they could be in JPG, BMP, TIFF, GIF, or PNG format, for example.

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