INTERNATIONAL BUSINESS MACHINES CORPORATION (Armonk, NY)

Systems and methods for advertising, and specifically methods and systems for managing ephemeral locations in a virtual world. Methods for managing ephemeral places in a virtual Universe (VU) consist of providing a computer infrastructure rendering an ephemeral area when triggered in the VU and to then teleport an avatar of a VU avatar to the place and allow the avatar to communicate with the ephemeral locale; to teleport the avatar out of that region; and then to de-render it.

The idea of a virtual world (also called a virtual universe or a metaverse) is rapidly becoming a part of our culture. In general, a virtual universe (VU) is a digital world (e.g., a three-dimensional computer-generatedlandscape) in which a user controls an avatar (e.g., a graphical representation of the user in the VU) to interact with objects and other avatars within the VU. Some of the most popular VUs are SECOND LIFE.RTM. (a trademark registered by LindenResearch, Inc. in the United States, other countries, or both) and ACTIVEWORLDS.RTM. (a registered trademark of Activeworlds, Inc. in the United States, other countries or both).

A host computing system generally stores data about the VU’s users, objects, and landscape. Every computer running the VU runs a client program. Client software communicates with the hostsystem (e.g. via the network connection) and displays an image (sometimes audible) of the VU on every user’s computer. When a user moves their avatar throughout the VU, the visual representation displayed on the computer changes based on the location of the avatar in the VU. This lets a user allow their avatar to interact with others avatars. For example, one avatar may approach and communicate with another avatar via VOIP (voice over IP) and/or text-basedcommunication through the network.

In certain VUs the virtual currency can be purchased with real money. For example, a user might permit an VU host to charge his or her credit card to purchase virtual currency. The user can then exchange this virtual money withother members of the virtual world for various items and/or services, like, for instance objects (e.g. clothing, for an avatar) or access to private areas of the VU, etc.

Additionally, in some VUs users could even own virtual property. For instance, a user could be able to pay the VU host, or some other third party, real cash to purchase a piece of virtual real estate in the VU. It is then possible to make objects using this real estate. For instance the nightclub, where music is played and other avatars are welcome to socialize (e.g. chat, dance, etc.). ).

Moreover, real estate within the VU comes with a cost, both in terms of money as well as computing resources. Each real estate area within the VU currently are built using a static grid. When a location is built and is in existence, it remains there at all times, whether it is utilized or not. They are unproductive and expensive for marketing.

In a first aspect of the invention, there is a method for managing at least one ephemeral area in the virtual universe (VU). This method is based on causing the computer infrastructure within the VU to: render an epimeral place when triggered by the VU; teleport a VU avatar to its epimeral position; allow the avatar to engage at that place; then teleport it out of the ephemeral region and then de-render the epimeral location.

In a different aspect of the invention it is possible to create a system for advertising in a virtual world (VU). This technique involves building a computer infrastructure that can identify the trigger of a user for a VU-ad in the VU Grid; rendering anephemeral places in the VU Grid; transferring a user avatar to the ephemeral place while presenting the advertisement to the user’s location; returning the avatar to the VU Grid, and then, un-rendering the ephemeral position.

In a further aspect of the invention the computer program product includes an electronic medium that can be used by computers, having a computer readable program embodied in the medium, the computer-readable program when executed on a computing device causes the computing device to detect a trigger of a VU-ad by the user within the VU grid and render an ephemeral spot in a VU; present the VU-ad to the user at the ephemeral location and then remove the ephemeral area.

Another feature of the invention is the system that integrates both software and hardware. It is possible to render an epileptic spot after triggering the VU; transport a VU avatar to an epileptic area and allow the avatar to interact in the ephemeral area; teleport the avatar from the epileptical location; and finally, un-render the epileptical location.

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