Alphabet – Elan Dekel, Darren Delaye, Matthew Hiller, Art Komninos, Igor Tandetnik, Alan Warren, Google LLC
Abstract for “Facilitating client side management of online advertising information such as advertising accounts information”
A client-side editing app allows customers service agents and advertisers to view, navigate and edit ad account data, including large amounts of keywords, campaigns, ad_groups and creatives. A node selection of an hierarchical tree representation of ad accounts may limit the scope of information that can be viewed in the user interface screen. Tab selections may limit the type of information. Ad information may be copied, copied, and/or moved between different ad groups or ad campaigns.
Background for “Facilitating client side management of online advertising information such as advertising accounts information”
“DEFINITIONS”
“Exemplary Embodiments”
“Exemplary Methods”
“Exemplary user interface display screens”
“Tree View”
“Tabs”
“Keyword Tab”
“Text Ads Tab
“Negative Keywords”
“Ad Group Tab”.
“Campaign Tab”
“Exemplary Apparatus”
“Refinements and Alternatives”.
“Tiered Levels Of Features/Account Limits”
“Open Account Dialog”
“Get Update/Post/Conflict Resolution”
“Get Update”
“Post”
“Conflict Resolution”
“Archives”
“Offline Use”
“Sharing Workflow”
“Multiple Add”
“Advanced URL updates”
“Advanced CPC changes”
“Creative Previews”
“Custom Views and Research”
“Styling, errors, and error messages”
“Tools”
“Separate content bids”
“Drag and Drop & Clipboard.”
“(Ctrl-C, Ctrl-V, Ctrl-X)”
“Local Error Monitoring”
“Validation”
“Exception Requests”
“Preferences”
“Internationalization”
“Export View”
“Extensions/Plug-in Mechanism”
“Event Scheduler/Task Bar Service.”
“Change History Logging.”
“Statistics/Dashboard”
“Account Counts (Tool Menu Items)”
“Ad Account Structure & Information”
“CONCLUSIONS”
Summary for “Facilitating client side management of online advertising information such as advertising accounts information”
“DEFINITIONS”
“Exemplary Embodiments”
“Exemplary Methods”
“Exemplary user interface display screens”
“Tree View”
“Tabs”
“Keyword Tab”
“Text Ads Tab
“Negative Keywords”
“Ad Group Tab”.
“Campaign Tab”
“Exemplary Apparatus”
“Refinements and Alternatives”.
“Tiered Levels Of Features/Account Limits”
“Open Account Dialog”
“Get Update/Post/Conflict Resolution”
“Get Update”
“Post”
“Conflict Resolution”
“Archives”
“Offline Use”
“Sharing Workflow”
“Multiple Add”
“Advanced URL updates”
“Advanced CPC changes”
“Creative Previews”
“Custom Views and Research”
“Styling, errors, and error messages”
“Tools”
“Separate content bids”
“Drag and Drop & Clipboard.”
“(Ctrl-C, Ctrl-V, Ctrl-X)”
“Local Error Monitoring”
“Validation”
“Exception Requests”
“Preferences”
“Internationalization”
“Export View”
“Extensions/Plug-in Mechanism”
“Event Scheduler/Task Bar Service.”
“Change History Logging.”
“Statistics/Dashboard”
“Account Counts (Tool Menu Items)”
“Ad Account Structure & Information”
“CONCLUSIONS”
Click here to view the patent on Google Patents.