Qualcomm Incorporated (San Diego, CA)
What is a Patent for Advertisements in video content
Search Patent for Advertisements in video content
There are many devices that have digital video features, for instance digital TVs, digital direct broadcasts systems, wireless broadcasting systems Personal digital assistants (PDAs) tablets computers, laptops or desktop computers and tabletcomputers. These include digital cameras and digital recording equipment. Video players and digital media players. games devices, satellite or cell phones, also known as smart phones as well as video teleconferencing devices, streaming devices and others. Digital video devices use video coding techniques such as those described in MPEG-2, MPEG-4 and ITU.T H.263, ITU.T H.264/MPEG-4 Part 10, Advanced Video Coding, (AVC), ITU.T H.265/High Efficiency VideoCoding, (HEVC), and extensions to such standards. These techniques for video coding allow video devices to transmit as well as receive video data efficiently.
Video coding techniques can comprise spatial (intrapicture) and/or temporal prediction to reduce redundancy in video sequences. Block-based video coding employs the term “video slice,” that could be an element of a picture or a video image, to split into video blocks. These may be referred to as coding tree units, coding units code nodes, or CUs. Video blocks inside the intra-coded slices (I) of a picture may be encoded with spatial prediction in relation to the reference samples of a neighboring blocks within the same image. Video blocks in an inter-coded (P or B) slice of a photograph may employ spatial prediction based on references samples found in blocks in the same picture ortemporal prediction with respect to references samples from other reference pictures. Frames can be referred to as pictures and reference photos may be called reference frames.
Video coders (e.g. video encoders and decoders) can use a decoded picture buffer (DPB) to save decoded pictures. Display of decoded images may be feasible. Additionally, decoded pictures stored in the DPB could be used as reference images to aid in inter-prediction. Pictures are stored in the DPB as long as the pictures remain usable as reference pictures. To allow room for new decoded images, pictures must be removed from the DPB. Pictures are usually removed from a DPB by an image marking process that is based upon the reference pictures lists. If a picture isn’t in the reference list, or isn’t specified as being required to be output, the coder could declare it “unused for reference” and remove it from the DPB.
This disclosure outlines general methods to use for DPB administration. It also outlines methods to take pictures off a DPB. In certain instances the disclosure provides DPB indexing techniques. Instead of performing a picture marking process where images are marked as unusable and removed from DPB by reference to pictures in an index or reference list, a coder could create the DPB index that clearly indicates which images can be removed from DPB to make space for the currently coded image.
DPB indexing methods of the disclosure could allow for more flexibility in signaling reference picture lists. There is no need to specify which images to keep. Signaling which pictures are to be included in the DPB is done by including images in an index of reference. However, some pictures are just signaled in the reference list of a present image that is to be saved for later images (e.g. transferred) however, these pictures are not used to identify the current picture. With this disclosure, a video encoder could signal an index (e.g. one called a DPB index) to indicate a picture that can either be replaced or bumped from theDPB. This means that only the pictures actually used for reference need to be included in the reference list of pictures. This reduces the overhead of signaling and improves coding efficiency.
The process of removing pictures from the DPB is a simple process due to the fact that the pictures to be removed are identified by the DPB Index. Since the image or photos to be eliminated are signaled with the DPB index, it’s not necessary to check whether they are still needed to be output.
In one case, a method includes decoding a first syntax element which indicates a first picture to remove from a DPB and removing the initial picture from the DPB, decoding a current image, and then keeping the decoded picture within the DPB.
Another example is a device that has a memory for video data and one or several processors. The processors are designed to recognize the first syntax element that indicates the first picture that needs that needs to be removed from a DPB. Decode the current image and save it in the DPB.
Another instance is a device which contains a means of decoding the first syntax element that signifies the first picture that needs to be taken out of a DPB. It also includes ways to remove the first image from the DPB and decoding the current image and means for storing this decoded image inside the DPB.
In a different way, a computer-readable storage medium is encoded with instructions that, when executed trigger a processor programmable to decode a first syntax element that indicates an initial picture to be removed from a DPB, remove the first picture from the DPB and decode a new image, and save the decoded picture inside the DPB.
You can find the details for each example in the drawings accompanying them as well as the description. The claims, drawings, as well as the description will also reveal additional features benefits, features, and other objects.
Click here to view the patent on USPTO website.
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The government grants patents to protect an invention a patent provides the inventor with exclusive rights to develop, utilize, sell and promote the invention? society benefits when a new technology is brought to the market. These benefits may be directly realized as people are able to achieve previously impossible feats or through the economic opportunities which innovation can bring (business expansion, job creation).
A lot of pharmaceutical firms and university researchers are seeking patent protection for their research and developments. Patents are granted for products, processes, or method of creating new materials. Patent protection must be granted to any invention that is beneficial unique, innovative, and not already known by others in the same area.
Patents recognize and give inventors a reward for commercially profitable inventions. They act as a motivator for inventors to come up with new ideas. Small businesses and inventors can rest assured that they will get the most return from the investment they make in technology advancement through patents. It means that they can make a living by their work.
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Avoid the risk of accidentally using third-party proprietary content, or losing valuable information, innovative outputs, or other creative output.
Patents effectively transform the inventor’s information into a tradeable asset which opens new opportunities for employment creation and business growth through licensing or joint ventures.
Investors who are involved in the development and commercialization of technology will find small companies with patent protection more appealing.
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Commercially successful patent-protected technology revenues can be used to fund the development of technology through research and development (R&D), which will boost the likelihood of improved technology in the future.
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Start-ups need a well-constructed business plan that builds on the IP to show that your product or service is distinctive, superior, or innovative. Investors will be impressed if you have IP rights are secure or in the process to becoming secure, and if they support your business strategy.
It is crucial to keep your invention secret until you apply for patent protection. Making an invention public prior to filing can frequently degrade its originality and make it ineligible for patent protection. Therefore, prior filing disclosures (e.g., for test-marketing, investors, or other business partners) should only be filed after signing a confidentiality agreement.
There are many types of patents. Knowing them is essential to protect your invention. Patents for utility cover techniques and machines. Design patents cover ornamental designs. Patents for utility are the best option and shield the owner from copycats and other competitors. Frequently they are granted for alterations or improvements on existing inventions. They can also be used to improve or modify existing inventions. A process patent would cover the acts or methods of performing a specific act. A chemical composition will include the combination of ingredients.
What is the length average of a patent? Although utility patents are valid for 20 years from the date of their initial filing, they can be extended through delays at the patent office.
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A patent search is the first step in obtaining your patent. You can do a google patent search or do a USPTO search. Patent-pending is the name used to describe the product included in the patent application. You can use the public pair to locate the patent application. After the patent office has approved the patent application, you can perform a patent search to locate the issued patent and your product will now be patented. Alongside the USPTO search engine, you can use other search engines like espacenet as described below. A patent lawyer or attorney can advise you on the process. In the US patents are issued by the US trademark and patent office or the United States patent and trademark office, which is also responsible for examining trademark applications.
Are you interested in finding other similar patents? Here are the steps to follow:
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- What are the terms and phrases in the field of technology used to describe an invention’s nature? To assist you in finding the right terms, refer to a technical dictionary.
2. These terms will enable you to find relevant Cooperative Patent Classifications on the Classification Search Tool. To determine the most suitable classification for your invention, scan the class scheme of the classification (class schedules). You may want to consider substituting the terms that you’re using to describe your invention if you don’t get any results from your Classification Text Search with synonyms like the ones you used in the first step.
3. Go through the CPC Classification Definition to confirm the validity of the CPC classification you’ve found. The hyperlink to a CPC classification definition will be given in the event that the title of the classification is a blue square with a “D” to the left. CPC classification definitions will help identify the specific classification’s scope and therefore you’re certain to pick the most relevant. Additionally the definitions may include search tips and other suggestions that may be useful for further research.
4. Retrieve patent documents with the CPC classification from the Patents Full-Text and Image Database. You can look through and select the relevant patent publications by looking first at abstract and drawings representative of.
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7. You can look up other US patent publications using keyword searches in AppFT or PatFT databases, and also the classification search of patents that are not from the United States as described below. You can also use web search engines to find non-patent documents that describe inventions in the literature. For example:
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- Korean Intellectual Property Rights Information Service (KIPRIS)
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To review your search, you can hire a registered patent attorney to assist. A preliminary search will help one better prepare to talk about their invention and other related inventions with a professional patent attorney. In addition, the attorney will not spend too much time or money on patenting basics.